🖨️ PRINT INSTRUCTION:

Press Ctrl+P > Set Destination to "Save as PDF" > Margins: None > Tick "Background graphics"

SHEET 01: LOGO & TAGLINES

Primary Logotype (Large)

pulse coffees_

Logotype (Medium)

pulse coffees_

Logotype (Small w/ Descriptor)

pulse coffees_

AUDIO-VISUAL ROASTERS

Main Tagline (English)

LESS NOISE. MORE SIGNAL.

Slogan (English)

BREW YOUR BEAT.

Slogan (Thai)

"สกัดจังหวะ... ที่เป็นคุณ"

Main Tagline (Thai)

"ตัดความวุ่นวาย... ให้เหลือเพียงจังหวะที่ใช่"

Cursor

URL & Handle

www.pulsecoffees.com

@pulsecoffees

SHEET 02: FREQUENCY SYMBOLS (ROAST LEVELS)

Title

LOW

FREQ.

Visualizer (Smooth)

Roast Meter

[==I-------]

LIGHT ROAST

Title

MID

FREQ.

Visualizer (Sine)

Roast Meter

[====I-----]

MEDIUM ROAST

Title

HIGH

FREQ.

Visualizer (Zigzag)

Roast Meter

[=========I]

DARK ROAST

BPM Scale System

60 BPM 80 100 120 140+ BPM

SHEET 03: SERIES BADGES & ICONS

SERIES 01

THE ESSENTIAL MIX

Daily Driver / Best Value

COLOR: ELECTRIC LIME

#CCFF00

SERIES 02

GLOBAL SIGNAL

World Class / Studio Quality

COLOR: HYPER MAGENTA

#FF00FF

SERIES 03

LOCAL SIGNAL

Thai Arabica / Live Performance

COLOR: CYBER BLUE

#00F0FF

Valve Icon

Barcode (Sample)

Recycle Icon

♻

SHEET 04: CUP & PACKAGING ASSETS

Vertical Logo (Screen Print)

pulse coffees_

COLOR: WHITE / PLACEMENT: BOTTOM ALIGNED

The Pulse Line (Stealth Line)

COLOR: PMS 389 C (Neon Green) / POSITION: 1/3 FROM TOP

Visual Reference (Mockup)

pulse coffees_

DOUBLE WALL

MATTE FINISH